Adina Grigore, Author at Suja Juice

Adina Grigore

Adina Grigore is founder and CEO of the all-natural, sustainable skincare line S.W. Basics. She’s worked in the wellness industry since 2007 as a private holistic nutritionist, personal trainer at Equinox fitness, and jill-of-all-trades at the raw-food meccas Pure Food and Wine and One Lucky Duck. She started S.W. Basics to provide products that are gentle for even the most sensitive skin thanks to their minimalist formulas and whole, high-potency ingredients. It's an approach that has earned Adina and S.W. Basics the praise of celebrities like Gwyneth Paltrow and Hayley Williams of the band Paramore; as well as features in Vogue, O Magazine, W, Martha Stewart Living, InStyle, Us Weekly, People StyleWatch, Goop, Daily Candy, and many more.

April 9, 2015

Considering Natural Skincare with S.W. Basics

I am proud of the fact that my company, S.W. Basics, creates 100% natural skincare products. Moreover, I can confidently say that naturals really do “work,” providing efficacious, safe, and gentle nourishment for...

five household skin care items, olive oil and baking soda

March 16, 2015

5 Household Skincare Items with S.W. Basics

The “magic” ingredients for healthy skin are not found in a synthetic cream or fragrance-filled cleanser: They are found in your kitchen. I’ve built my skincare company, S.W. Basics, on this philosophy; that’s...