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By Suja Juice

BevNet: C is for Jeff Church

jeff churchIn BevNet Magazine's feature story titled "The A-to-Z of Power in the Beverage Business," the letter "C" is designated to Suja CEO Jeff Church. "One of the hottest questions in the juice business deals with the ultimate fate of next-generation juice category leader Suja and the buck stops with co-founder and CEO Jeff Church. Having proven a savvy fundraiser for the infrastructure that supports the pedal-to-the-metal innovation and marketing operation, the veteran dealmaker is going to have to decide when to pull the trigger on an exit... So far under Church's leadership there haven't been any missteps at all, and as long as Suja's the Belle of the Ball, he'll be the one calling the tune."